Everyone seems to be talking about World Cup so let me frame this very very HOT topic in another dimension and share with you what I have seen so far.
The main thing I see is the power of TV though everyone of you will say...INTERNET should be the one you should say is sensational because of technologies and website like YOUTUBE.
Like everyone say, YOUTUBE is sensational as it allows you to upload and share with others the sensational moments in the matches and benefit those like me who only have free-to-air channels and love to continue fighting against the invasion of Starhub into our houses. I do not deny that perception either. In fact I totally agree..
Then you ask me what is my case for TV?
Well, I would like to ask you to view from a social perspective.
In contrast with INTERNET, TV seems more like the old FRENCH cinemas in view of the World CUP.
People who know about my course will say...EXCUSE ME????!!!
Traditionally TV is view like a silo for each family unlike the mass entertainment like cinemas where people gather to watch shows.
But as you see in World Cup, people prefer to gather in groups be it in pubs, mass fields, central areas and so on, view the matches from a projecter screen or large TV.
When reporters asked me why they gather, audience say they want to feel the atmosphere and see if there is any allies in supoorting a certain team.
TV here is no longer a silo but more for social bonding in this case.
Furthermore, who say that in the INTERNET AGE, people becomes more withdrawn and prefer their own computer platforms?
Well, World Cup proves you wrong and this applies to certain people.
Most people will gather for special occassions.
Community is still there.
We can still see that in South Korea, thousands if not hundred thousands are at the central square. I am amazed by the image. S. Korea is another quite advanced country in terms of internet penetration and computer per household figure yet they show this phenonmena. We can say that humans have different choice of medium for different purpose to achieve their gratifications. Not neccessary always the same choice.
Another issue is that someone once mentioned that INTERNET will take over TV as the medium of choice for the mass.
I will say....hey....please wake up...please wake up...
I think they may merge but they will not mutally replaced each other.
Too overarching statements isn't it. Especially with World Cup.
Yeah..this is my different viewpoint. Hope you don't mind my nagging...
:)
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