No longer is the advertising and rand recognition an uneven playing field, all thanks to social media like Facebook.
In this article, it talks about local companies having the same recognition as famous brand giants like LV.
I think the new technology has brought about a drastic change in terms of competition globally.
New and small companies use the social media to their advantage, leveraging on the concept of one site reaching out to many users.
In the past, the playing field used to be whoever has the biggest share of resources will win the brand recognition.
Nowadays, it seems that bulk can no longer beat savvy counterparts.
Who says that the society is technically deterministic?
It is the human who decides how things are used.
Let's hope with more brand recognition, we can boost the local companies to the next level.
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