Saturday, July 26, 2008

Roadside Ice-cream seller



Its a hot day today. Normally, people would not think twice about getting a ice-cream.

Ever since I was young, ice-cream sellers often came into the neighbourhood in their tricycle type of motorcycle, peddling their ice-cream.
They would often have a big shade on their vehicle.

The seller would lure the victims ie the kids out of their houses with coins eg 50cents to gather around his truck for a bite of that juicy cooling piece of food.

It was as if nobody could resist them then.

The seller can sometimes play cheat by cutting a smaller piece for the same price or totally ignoring you, knowing that you would chase after him.
They seemed to have the upperhand and kids would often feel both love and hatred towards the seller.

They do not even care how the kids eat the ice-cream. The mess they created after the fail to consume the ice-cream at the right moment.

But now the scenario changes.

With the introduction of door to door delivery of Wall's ice-cream and ice-cream palour like Swensens and Gelare, the roadside ice-cream seller face a new threat which they have to improve.
Quality of Service.
People are now aware of the difference between the palour and roadside sellers. They can have a choice of not messing themselves up so why not even if it is more expensive? They paid for the service no matter now that the roadside seller's ice-cream seems to be cheaper.
Last time the roadside sellers failed to notice how inconvenient to lick and ice-cream,they have improvise to use a plastic bag or paper to cover.
However, other similar roadside ice-cream seller follow suit without fully understanding the rationale behind the application so their packaging abit off.
But is the tradition of roadside ice-cream selling going to fade away in the times of history or does the improved quality of service to consumers help to preserve their business?

That's in the future to know.

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