Branded names

Sometimes I wonder why would women call these bags decorated with logos of other people's names all over it repeatedly as BEAUTIFUL.

It is just a bloody logo so what so beautiful about it. It is just the work of the narcisstic designer who wants people to blatantly advertise their names for them . I bet they know the art of VIRAL MARKETING where the other sensory appealing-till-overdose media effects are not present. When one says the fact, it means nothing but when many speak the same thing, it becomes gospel truth. One of the oldest and proven way of marketing, still works today.

Then they tagged a high price for their logos and produced in limited amount, calling it LIMITED EDITION. It just appeals to the mass's need to stand out and hold something unique from the rest. By putting a high price to it, it just make people feel the importance of the logo as often items are judged by their materialistic value.

In a way, the materialistic consumerist society has set the definition of beauty depending on the market conditions eg low supply and hinged at high price.

Sounds cynical? Well, you just have to sit on it and ponder.